The word “algorithm” can seem intimidating, but it is simply computer code that understands the question and evaluates the relative merits of the answers. In SEO, we mostly focus on the second part. We aim to send the right signals to Google’s algorithm to assure it that our answers are the best, most useful, and most appropriate for the understood questions. Meanwhile, if you are currently in need of a significant increase in traffic for your website, we recommend you to try page one but with very good quality.
You must have heard about Google updates. The most famous are the Penguin, Panda, and Hummingbird. It’s important to understand a few things:
- Google keeps updating its algorithm every day. But most of these updates are minor and won’t cause a noticeable change in ranking or traffic for individual brands like yours.
- From time to time, Google applies major updates. This can affect your rankings and web traffic quite drastically.
- Several past updates were specifically aimed at reducing the impact of fraud on some brands and websites. That gave this update its name – Panda (about content quality) and Penguin (about link quality) are well-known examples.
- Today, Google announced most major updates, and you can find those announcements on Twitter.
Machine Learning in Google Algorithm
Google provides some examples of tasks machine learning can perform:
– Personalize product recommendations based on customer behavior
– Search keywords in a large number of text documents
– Activate the software to respond accurately to voice commands
Machine Learning on Google
RankBrain and BERT are the most famous machine learning updates. Rank Brain is a machine-learning artificial intelligence system that Google uses to help sort out its search results. BERT is a neural network-based technique for natural language processing (NLP), and it stands for Transformers Bidirectional Encoder Representation. This is used to understand the nuance and context of words in a search and helps provide better matches for queries with more relevant results.